Grind that Coffee of Day, Howie
Ok, so Howard announced the new initiatives.. Nothing unexpected here. Yes, the stores need to smell like coffee, it’s a coffee shop. People expect certain smells from certain environments. I mean picture an outhouse that does not smell like, well you know, how you expect an outhouse to smell. Where’s the charm in that? I don’t know about you, but that burned egg smell that came from those breakfast sandwiches was just nasty. Nothing smells worse to a hungover drunk than walking into a coffee shop and smelling burned eggs. Not that I would know that personally. Steaming soy, now that is something else that does not sit well after a night of bourbon. I know of a barista that used to nearly hurl every morning when some “lactose intolerant” freak with a political agenda would waltz in at 5 am and order their “milk should not be subsidized” latte. Anywho..