Intro
The Sinking Mermaid is the title of a book, which I started several years ago, about Starbucks Coffee and my misadventures as Partner 209306. I said “started”, not “finished”, because my hard drive crashed and most of the book was lost.
The title “The Sinking Mermaid” is taken from a comment by a friend who was, at the time, the Starbucks Retail Manager of the Year. She noted that, in the new logo, the siren appeared to be sinking. Her comment stuck with me. “The Sinking Siren” sounds silly and few people know what a siren is, so “The Sinking Mermaid” was the obvious choice. I find irony in the fact that a Starbucks loyalist and true believer in Howard Schultz supplied the title for a blog such as this.
Welcome